We’re currently unsure if Faheem is still a part of Moment, as even though the pair started the company together, the Moment website only states Aisha as the founder with no mention of Faheem. Never in the history of beverage, from the time of Ghengis Khan, has anybody got a subscription model to work.” Kevin O’Leary What happened to Moment after Shark Tank?Īisha Chottani and Faheem Kajee may not have won a deal from the Sharks, but they did win the BevNET New Beverage Showdown 2020, the Beverage Industry’s Premier Award, and they even got accepted into the Amazon Launchpad Program. “The beverage industry is probably the most difficult industry on Earth to gain share in. Many of the Sharks believed that people don’t want to sign up for a drink subscription service, and if they did, it would be the first expense to go if times got tough. Their downfall? Well, that began to unfold when they mentioned their subscription model (which, as we explained before, they went ahead with anyway). Did Moment drink get a deal on Shark Tank?Īlthough Moment began their Shark Tank pitch with quite possibly the most enthusiastic pitch the Sharks had ever seen, they were sadly not able to land a deal of $200,000 for 10% of their business. It originally aired on November 20th, 2020. Moment drink went on Season 12, Episode 6 of Shark Tank. These three ingredients aim to improve focus, calm the body, and ultimately reduce stress.Īfter extensive research and many experiments with natural substances and ingredient combinations like hibiscus petals, rooibos tea, Meyer lemon, black cherry, and Ceylon cinnamon, the pair created Moment to be a drink that felt like meditation. “Moment uses a proprietary formulation that stimulates the same alpha brainwaves as does meditation.” Aisha ChottaniĪisha and Faheem use three primary ingredients in their Moment drink: a natural extract of green tea, an ancient root, and a holy basil and adaptogenic herb. Both parties were aware of the stress-relieving benefits of adaptogens and botanicals, so they set out to formulate the ingredients into a liquid. This lack of daily meditation is where the idea of Moment came from.įaheem and Aisha wanted to regain calmness, focus, and clarity, so put their minds together to think of a solution. The pair have been long-time practitioners and advocates of meditation, but they found that they didn’t have the time or place to meditate during their hectic work days. Both Aisha and Faheem had been working in high-powered positions as management consultants and had undergone their fair share of stress in the workplace.īefore their positions as management consultants, however, Aisha graduated from Harvard Business School, and Faheem founded start-ups and worked for venture capitalist firms. Who owns Moment?įaheem Kajee and Aisha Chottani founded the Moment drink in 2020 as an answer to stress relief. You can pause or cancel the subscription at any time, and over the course of a year, you’ll save around $180. The monthly subscription, which the Sharks suggested wouldn’t be a good idea, delivers the 12 drinks to your house every month. On Moment’s website, you can choose to purchase their drinks in 12 packs, or you can sign up for a monthly subscription. Every time somebody actually subscribes for Moment, a portion of our proceeds actually go towards helping kids in school learn about mindfulness.” Faheem Kajee, cofounder of Moment “We’re trying to create a habit in a person’s daily life. Their current non-profit partner is Calm Classroom, which helps to teach children throughout the United States about mindfulness and give them the skills they need for their own emotional and mental wellbeing. But since then, however, the company has expanded its flavors to include blueberry ginger, cherry Chaga, spiced mango, kiwi chlorophyll, lychee mint, orange thyme, and cherry hibiscus.Īll flavors throughout the Moment drink range are free from added sugar, artificial flavors, and caffeine.Īlthough the founders aimed the drink itself to help with meditation, mindfulness, and stress relief, they also donate 1% of proceeds towards mental health non-profits. Moment is a natural sugar-free beverage that its owners claim to be a form of “on-the-go meditation” that gives the drinker the same effects and feelings of a meditation session.Īt the time of the Shark Tank episode, the drink came in three flavors: tulsi lemon, rooibos blood orange, and hibiscus dragon fruit. The founders of Moment Drink made their way into the Tank in 2020 to pitch their botanical water, which they claim reduces stress.īut what did the Sharks think? Does the drink actually help with stress? And what happened to Moment after Shark Tank? Here’s everything you need to know.
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